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Leonardo AI

by Leonardo.ai
Freemium Image Generation
★★★★½ 4.5 (3,900 reviews)

Leonardo AI specializes in generating consistent characters, game assets, and concept art. With fine-tuned models for specific styles and a powerful canvas editor, it's the top choice for game developers and concept artists.

How to Get the Most Out of Leonardo AI

Generate Consistent Game Characters Across Multiple Poses

Create a character in Leonardo using one of its game-asset fine-tuned models (like Leonardo Diffusion XL or RPG 4.0). Once you have an approved design, use the Character Reference feature to lock the character's appearance and generate additional poses, expressions, and costume variations — all maintaining visual consistency. This is far faster than commissioning individual illustrations for each pose.

Use the Canvas Editor to Extend and Modify Images

Open any generated image in Leonardo's Canvas Editor and use the outpainting feature to extend the scene beyond the original borders — expand a portrait to a full body, or a room to a wider environment. Use inpainting to select specific areas and regenerate them with a new prompt while keeping the rest of the image intact. This iterative refinement workflow produces much cleaner results than trying to get everything right in a single prompt.

Train a Custom Model on Your Art Style

Upload 10-20 images of your own artwork or a specific style you want to replicate, and Leonardo trains a custom fine-tuned model on your data. Every image you generate with that model carries your style's distinctive characteristics — brush stroke quality, color palette, compositional preferences. For studios producing large volumes of content in a consistent house style, this eliminates prompting overhead entirely.

Our Take

Leonardo AI is the best choice for game developers, concept artists, and anyone needing character consistency across multiple images — its specialized models and Character Reference feature solve problems that Midjourney simply doesn't address. The Canvas Editor is also more capable than most competitors for iterative image refinement. For overall image quality on diverse creative subjects, Midjourney's aesthetic is hard to beat. Leonardo's free tier is generous and a good way to evaluate whether the game-asset specialization justifies upgrading.

Frequently Asked Questions

What is Leonardo AI used for?+
Leonardo AI is an image generation platform specialized for game asset creation, concept art, and character design. Its fine-tuned models for specific styles (RPG, anime, photorealism, architecture) and its Character Reference feature for maintaining consistent characters across multiple generations make it the top choice for game developers and concept artists.
Is Leonardo AI free?+
Leonardo AI has a generous free tier with 150 daily tokens (enough for approximately 5-10 standard image generations per day). The Apprentice plan is $12/month for 8,500 monthly tokens, the Artisan plan is $30/month for 25,000 tokens with priority access, and the Maestro plan is $60/month for 60,000 tokens and the highest-priority queue.
How does Leonardo AI maintain character consistency?+
Leonardo AI's Character Reference feature lets you upload a reference image of a character and locks its visual identity — face, costume, proportions — across new generations. You can then generate the same character in different poses, expressions, backgrounds, and scenarios while maintaining visual consistency. This feature is essential for game development and sequential illustration work.
Can Leonardo AI train custom models?+
Yes. Leonardo AI allows users to train custom fine-tuned models on 10-20 images of a specific subject, art style, or character. The trained model then generates new images that incorporate the learned visual characteristics. Custom model training is available on paid plans and produces significantly more consistent results than using reference images alone.
Try Leonardo AI Today
AI image generation for game assets and character art. Free to start — no credit card required.
Visit Leonardo AI →
Opens official website · Freemium · 2022 · 4M+ users
Pros & Cons

✓ Pros

  • Specialized game asset models
  • Consistent character generation
  • Canvas editor for fine-tuning
  • ControlNet support
  • Active community

✗ Cons

  • Token limits on free plan
  • Interface can be complex
  • Less versatile than Midjourney
  • Smaller community
Pricing
Free Plan
Yes — 150 tokens/day
Paid Plan
From $12/month (Apprentice)
Who Is It For?
✓ Best For
Game assets, character art, concept design
✗ Not Ideal For
General-purpose image generation, quick results
📖 RELATED GUIDES
Best AI Image Generators 2026 → AI Image Generation Guide →
Pricing
Free tier: Yes — 150 tokens/day · Last verified: July 2026
Free
$0/mo
150 tokens/day
POPULAR
Apprentice
$12/mo
8,500 tokens/month
Artisan
$30/mo
25,000 tokens/month
Maestro
$60/mo
60,000 tokens/month
⚠️ Prices change frequently — verify at the official site before purchasing.
Community Reviews
Real reviews from PromptAndTool members